Rather Irrelevant

This Rather thing is a pretty big deal in the world of broadcast journalism. It's not as if the nets play musical anchors every day--once these guys get the chair, it's a twenty +year appointment. By everyone's account, Rather's had a good run. It will be 24 years to the day when he bades his dwindling audience goodbye on March 9, 05.

Here's reasons why I think the Dan is putting himself out to pasture quicker than a frog can french kiss a prince.

Television is still all about ratings whatever the programming happens to be and CBS Evening News is mired in third place behind NBC and ABC. With cable viewership exploding and the web and blogs rapidly gaining more cache as credible sources of news, Black Rock needs a quick jumpstart. Rather IS CBS News. Isn't that what he always says? Well, it ain't working anymore, 'ol cowpoke. It's time for you to pack your crap.

Tom Brokaw is vacating NBC Nightly News and fresh face Brian Williams takes over in early December. I've got a hundred bucks right here that says that CBS was more than ready to put the 73 old relic Rather out to pasture and introduce a fresh face of their own, although I doubt it will be Mr. Zero Q Rating, John Roberts.

What about Shepard Smith?