Thursday, December 14

nimble thumbs

Did you know that teengage girls in Japan on average send 200 text messages a day?

I learned this within the context of an WSJ article this morning about the ice cream maker Coldstone's push into the Japanese market. They've chosen sponsorships of certain events as the foot in the door approach to appeal to their consumers.

Two hundred text messages a day? My thumbs hurt just thinking about it.


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