(red)

I hear the 'Red' campaign has raised only a piddly $18 million in twelve months, after a $100 million ad push. The Red people dispute the heft of their marketing budget.

I can't speak about the efforts made by Apple, American Express, Nike, Sprint or the other participating brands. But if the contribution provided by the Gap is/was any indication, the failure should come as no surprise.

Gap's line of 'Red' clothing was the cheapest, tackiest things I've ever seen. Torn jeans are one thing, but torn tshirts? As a Gap shareholder, I'm greatly offended. Is it 'socially responsible' to contribute inferior products to a worthwhile charity?